The media strategy Trump used to win

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Austin and Benji debate the merits of longform and shortform, and what creators can learn from the Harris and Trump campaigns – is this the TikTok Election…or the Podcast Election?

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Chapters
00:00 – Benji’s Story about 2016
02:19 – The election’s playing field
03:56 – The shift from traditional media to social media
04:55 – Is there a place for traditional media?
06:59 – The TikTok election?
09:12 – The Politics
11:07 – Harris
13:00 – Trump
16:53 – Not all Impressions are created equal
19:54 – TikTok is an awareness driver
23:02 – The road trip
29:38 – Who is winning the online media battle?
32:59 – Roe is an awareness issue
34:56 – Austin’s Takeaways
36:53 – Benji’s Takeaways